Opening an online store on Salla has become one of the easiest ways to start a business in Saudi Arabia, because the platform gives you all the essentials: themes, payments, shipping, and reports. In this guide, we walk you through everything from sign-up to your first order, with tips to help your store launch strong.
Note: Plan details and features change, so check Salla’s official website for the latest information, and make sure you meet the regulatory requirements for your business type.
Step 1: Sign Up and Set Up the Basics
- Sign up on Salla and choose your store name and URL.
- Add your logo and brand colors.
- Enter your contact details: mobile number, email, and WhatsApp.
- Link the required documents, such as a Commercial Registration or a Freelance Document, depending on your business type.
Step 2: Choose a Theme and Design
Choose a theme that suits your products, and prepare banners and category images in the theme’s dimensions. Design your banners in Canva Pro using your brand colors. Keep the homepage simple: a main banner, categories, best-selling products, and customer reviews.
Step 3: Add Your Products
- Clear photos with a consistent background.
- A product name that includes a keyword customers search for.
- A description that answers customers’ questions: what it is, who it’s for, how to use it, and its benefits.
- Price, quantity, and options such as size and color.
- SEO data: a title and description for every product.
You can write product descriptions quickly using ChatGPT prompts for store owners.
Step 4: Payments and Shipping
Enable the payment methods customers in Saudi Arabia prefer, such as Mada, Apple Pay, and credit cards, plus installment options if they suit your products. Choose suitable shipping companies and set your rates and delivery areas. If your products are digital, explain the delivery method on the product page.
Step 5: Essential Pages
- About Us
- Exchange & Return Policy
- Privacy Policy
- Terms & Conditions
- Contact Us
- FAQ
These pages build trust and reduce repetitive inquiries.
Step 6: Improve Your Visibility on Google (SEO)
- Write a title and description for your homepage in the SEO settings.
- Add titles and descriptions for categories and products.
- Add alt text to product images.
- Enable the blog and write articles that answer your customers’ questions.
- Register your store in Google Search Console and submit your sitemap.
Step 7: Launch and Marketing
- Set up your social media accounts before launch.
- Announce your opening with a special offer for your first customers.
- Use WhatsApp Business for customer service. Read the WhatsApp Business guide for stores.
- Strengthen your accounts’ presence from day one with social media services.
- Test small ad campaigns and measure the results.
Common Beginner Mistakes
- Launching the store without good photos and descriptions.
- Too many unfocused products.
- Neglecting the policy pages.
- Slow replies to customers.
- Relying only on ads without content.
Conclusion
Salla gives you a ready-made foundation, but your store’s success depends on the quality of your products, photos, content, and customer service. Prepare the essentials carefully and start marketing with a plan. All the design and content tools you need are available in the Digital Subscriptions section at ONE PLU.
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- Canva Pro Subscription – 1 Month
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- How to Protect Your Social Media Accounts from Hacking
FAQ
Can I sell digital products on Salla?
Yes. Salla supports digital products and services, as long as you explain the delivery method.
How long does it take to prepare a store before launch?
It depends on the number of products. A simple store can be ready within a few days.
Do I need programming experience?
No. Salla is designed to be used without any coding.